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SEO audit services that tell you what to fix first

A fixed-scope diagnostic across technical health, content, competitors and authority. Every finding is ranked by commercial impact, and the audit ends in a plan your team can act on.

What it is

A diagnosis with a plan attached

An SEO audit finds out why your site wins some of the searches that bring in revenue and loses others. It looks at how the site is built, what it says, who you are up against and how much authority you carry compared with them. Tools supply the raw data. The judgement about what matters, and in what order, comes from a senior consultant, the same person who would lead any work that follows.

Scope and price are fixed before we start, so you know exactly what you are buying. The audit is advice. We recommend, and your team or developer makes the changes, so every finding is written for the person who will act on it.

It suits a business about to invest in search that wants to know where the budget should go. It also suits a team that has inherited a site, or an agency’s work, and wants an independent read before deciding what comes next. If traffic has already fallen sharply, start with Troubleshooting and Recovery instead.

Approach

Built around the decisions you have to make

01

Decision first

We start with the decision in front of you, whether that is where to invest next or whether a redesign is safe to launch. The audit is built to answer it.

01

Decision first

We start with the decision in front of you, whether that is where to invest next or whether a redesign is safe to launch. The audit is built to answer it.

01

Decision first

We start with the decision in front of you, whether that is where to invest next or whether a redesign is safe to launch. The audit is built to answer it.

02

Checked against your data

Crawl findings are tested against Search Console and your analytics, so the report leads with what the data shows is costing you.

02

Checked against your data

Crawl findings are tested against Search Console and your analytics, so the report leads with what the data shows is costing you.

02

Checked against your data

Crawl findings are tested against Search Console and your analytics, so the report leads with what the data shows is costing you.

03

Set against competitors

Every gap is measured against the sites taking your customers today, which keeps the targets grounded in what is already being won.

03

Set against competitors

Every gap is measured against the sites taking your customers today, which keeps the targets grounded in what is already being won.

03

Set against competitors

Every gap is measured against the sites taking your customers today, which keeps the targets grounded in what is already being won.

04

Ranked by impact

Every finding is rated for commercial impact and for effort. The order of work follows from the two.

04

Ranked by impact

Every finding is rated for commercial impact and for effort. The order of work follows from the two.

04

Ranked by impact

Every finding is rated for commercial impact and for effort. The order of work follows from the two.

What you get

Eight deliverables, ending in one plan

Everything arrives as working documents, with spreadsheets for the people doing the work and plain English for the people approving it.

01

Competitor audit

Who ranks for the searches that matter to you, and the authority and keyword gaps behind their lead.

01

Competitor audit

Who ranks for the searches that matter to you, and the authority and keyword gaps behind their lead.

01

Competitor audit

Who ranks for the searches that matter to you, and the authority and keyword gaps behind their lead.

02

Keyword strategy

The searches worth winning, grouped by intent and tiered by commercial value, each mapped to the page that should rank for it.

02

Keyword strategy

The searches worth winning, grouped by intent and tiered by commercial value, each mapped to the page that should rank for it.

02

Keyword strategy

The searches worth winning, grouped by intent and tiered by commercial value, each mapped to the page that should rank for it.

03

Site architecture

A recommended structure for the site, from URL structure to internal links, built around the pages that earn the money.

03

Site architecture

A recommended structure for the site, from URL structure to internal links, built around the pages that earn the money.

03

Site architecture

A recommended structure for the site, from URL structure to internal links, built around the pages that earn the money.

04

On-page

Titles, descriptions, headings and internal links for your core commercial pages, recommended page by page in a spreadsheet your team can work straight from.

04

On-page

Titles, descriptions, headings and internal links for your core commercial pages, recommended page by page in a spreadsheet your team can work straight from.

04

On-page

Titles, descriptions, headings and internal links for your core commercial pages, recommended page by page in a spreadsheet your team can work straight from.

05

Technical SEO audit

Crawl health, indexing, Core Web Vitals, schema, redirects and canonicals, in a priority order agreed with you.

05

Technical SEO audit

Crawl health, indexing, Core Web Vitals, schema, redirects and canonicals, in a priority order agreed with you.

05

Technical SEO audit

Crawl health, indexing, Core Web Vitals, schema, redirects and canonicals, in a priority order agreed with you.

06

Content strategy

The content gap against your competitors, and a calendar that closes it in the order it will pay back.

06

Content strategy

The content gap against your competitors, and a calendar that closes it in the order it will pay back.

06

Content strategy

The content gap against your competitors, and a calendar that closes it in the order it will pay back.

07

Readiness and reporting

A baseline of where you stand in Google and in AI Search today, with rank tracking set up and Search Console and Bing Webmaster Tools verified.

07

Readiness and reporting

A baseline of where you stand in Google and in AI Search today, with rank tracking set up and Search Console and Bing Webmaster Tools verified.

07

Readiness and reporting

A baseline of where you stand in Google and in AI Search today, with rank tracking set up and Search Console and Bing Webmaster Tools verified.

08

Prioritised plan

Everything above pulled into one sequenced plan for the months ahead, with what to do first and how progress will be measured.

08

Prioritised plan

Everything above pulled into one sequenced plan for the months ahead, with what to do first and how progress will be measured.

08

Prioritised plan

Everything above pulled into one sequenced plan for the months ahead, with what to do first and how progress will be measured.

FAQ

Common questions

Answers to what most people ask before we start. If yours is not here, get in touch.

Contact us

Contact us

How long does an SEO audit take?

It depends on the size of the site and how many markets it serves. The timetable is agreed in writing before we start, and it runs from the day we have access to Search Console and analytics.

How long does an SEO audit take?

It depends on the size of the site and how many markets it serves. The timetable is agreed in writing before we start, and it runs from the day we have access to Search Console and analytics.

What does an SEO audit cost?

We quote a fixed price once we understand the size of the site and the questions the audit needs to answer. You know the full cost before any work starts, and there is no retainer attached.

What does an SEO audit cost?

We quote a fixed price once we understand the size of the site and the questions the audit needs to answer. You know the full cost before any work starts, and there is no retainer attached.

Do you make the changes, or do we?

The audit is advice. We recommend, and your team or developer makes the changes, working from a spreadsheet and a plain-English guide written to be acted on directly. If you want us involved in delivery, ongoing consultancy or a fractional Head of SEO can take that on.

Do you make the changes, or do we?

The audit is advice. We recommend, and your team or developer makes the changes, working from a spreadsheet and a plain-English guide written to be acted on directly. If you want us involved in delivery, ongoing consultancy or a fractional Head of SEO can take that on.

Does the audit cover AI Search?

Yes. It sets a baseline for how your brand shows up in AI Search today, alongside Google. The deeper AI Search work comes later in the plan, because it builds on the keyword and content strategy the audit settles first.

Does the audit cover AI Search?

Yes. It sets a baseline for how your brand shows up in AI Search today, alongside Google. The deeper AI Search work comes later in the plan, because it builds on the keyword and content strategy the audit settles first.

We already have an agency. Is an independent audit still worth having?

Often, yes. An independent read gives you a second opinion on direction and a fixed point to judge progress from. The audit is written so your agency can act on it too.

We already have an agency. Is an independent audit still worth having?

Often, yes. An independent read gives you a second opinion on direction and a fixed point to judge progress from. The audit is written so your agency can act on it too.

Ready to know what to fix first?

One conversation with the person who would actually do the work. No juniors, no handoffs.

Start the conversation

Start the conversation

Start the conversation