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Digital PR services for coverage and links worth having

Our digital PR services build stories a journalist would run without being paid to, and pitch them to the publications your buyers read. The links that follow are held to standards agreed before outreach starts.

What it is

Coverage your buyers read, and the links that come with it

Digital PR earns your brand coverage in publications your buyers read, with a link back to your site where the story warrants one. Links from sites Google already trusts are one of the signals it uses to decide which pages deserve to rank. The coverage itself carries your name into sources that AI Search can cite.

Link building is the same work with the link as the main goal, and it can be bought as an engagement on its own. It is also where most of the risk sits, because Google’s spam policies treat links made to manipulate rankings as link spam. Before any outreach starts, we agree in writing what we will and will not accept as a link, so nothing that could harm your site enters its profile.

It suits a brand with a story to tell and little authority to show for it, often a smaller site up against much larger ones. It also suits a team whose past link building needs an independent read before more budget goes in. Authority does most when it lands on pages ready to use it, so it is planned alongside the content work.

Approach

How a story earns its coverage

01

Stories from your own data

The strongest angles usually come from data you already hold. We look there first, and test each angle by asking whether a journalist would run it without being paid to.

01

Stories from your own data

The strongest angles usually come from data you already hold. We look there first, and test each angle by asking whether a journalist would run it without being paid to.

01

Stories from your own data

The strongest angles usually come from data you already hold. We look there first, and test each angle by asking whether a journalist would run it without being paid to.

02

Publications your buyers read

Target lists start from your buyers. A publication makes the list because your customers read it, and its authority is weighed after that.

02

Publications your buyers read

Target lists start from your buyers. A publication makes the list because your customers read it, and its authority is weighed after that.

02

Publications your buyers read

Target lists start from your buyers. A publication makes the list because your customers read it, and its authority is weighed after that.

03

Standards agreed in writing

What we will and will not accept as a link is written down and agreed with you before the first pitch goes out.

03

Standards agreed in writing

What we will and will not accept as a link is written down and agreed with you before the first pitch goes out.

03

Standards agreed in writing

What we will and will not accept as a link is written down and agreed with you before the first pitch goes out.

04

Verified after publication

Every placement is checked once it is live, and reported against the page it was meant to lift.

04

Verified after publication

Every placement is checked once it is live, and reported against the page it was meant to lift.

04

Verified after publication

Every placement is checked once it is live, and reported against the page it was meant to lift.

What you get

What each campaign delivers

Every campaign is reported against the pages it was meant to lift.

01

Authority gap analysis

Your referring domains set against the competitors who outrank you, and the part of that gap most worth closing first.

01

Authority gap analysis

Your referring domains set against the competitors who outrank you, and the part of that gap most worth closing first.

01

Authority gap analysis

Your referring domains set against the competitors who outrank you, and the part of that gap most worth closing first.

02

Link quality standards

A written policy on which sites we will seek links from and which rule a site out, agreed before outreach.

02

Link quality standards

A written policy on which sites we will seek links from and which rule a site out, agreed before outreach.

02

Link quality standards

A written policy on which sites we will seek links from and which rule a site out, agreed before outreach.

03

Story angles

Angles developed from your data and tested for news value, each tied to a page on your site.

03

Story angles

Angles developed from your data and tested for news value, each tied to a page on your site.

03

Story angles

Angles developed from your data and tested for news value, each tied to a page on your site.

04

Target publication list

Publications ranked by whether their readers are your buyers, with the journalists who cover your category.

04

Target publication list

Publications ranked by whether their readers are your buyers, with the journalists who cover your category.

04

Target publication list

Publications ranked by whether their readers are your buyers, with the journalists who cover your category.

05

Campaign delivery

Each campaign run end to end, from the first data pull to published coverage.

05

Campaign delivery

Each campaign run end to end, from the first data pull to published coverage.

05

Campaign delivery

Each campaign run end to end, from the first data pull to published coverage.

06

Coverage and link report

Every piece of coverage and every link, verified live, with the change in visibility for the page each one was meant to lift.

06

Coverage and link report

Every piece of coverage and every link, verified live, with the change in visibility for the page each one was meant to lift.

06

Coverage and link report

Every piece of coverage and every link, verified live, with the change in visibility for the page each one was meant to lift.

FAQ

Common questions

Answers to what most people ask before we start. If yours is not here, get in touch.

Contact us

Contact us

What is the difference between digital PR and link building?

Digital PR earns coverage with a story, and links follow when publications cite you. Link building starts from the link and works back to a placement. We offer both and hold both to the same written standards, because Google judges the links either way.

What is the difference between digital PR and link building?

Digital PR earns coverage with a story, and links follow when publications cite you. Link building starts from the link and works back to a placement. We offer both and hold both to the same written standards, because Google judges the links either way.

Do you offer link building services on their own?

Yes. Link Building & Digital PR is one of our six engagements and can run without any other work. Every placement is vetted before it is agreed and verified once it is live, against standards you sign off before we start.

Do you offer link building services on their own?

Yes. Link Building & Digital PR is one of our six engagements and can run without any other work. Every placement is vetted before it is agreed and verified once it is live, against standards you sign off before we start.

Can you guarantee a number of links?

No. A guaranteed count rewards volume, and the links worth having come from publications that choose to cover you. We agree the pages we are aiming to lift, then report every link and piece of coverage against them.

Can you guarantee a number of links?

No. A guaranteed count rewards volume, and the links worth having come from publications that choose to cover you. We agree the pages we are aiming to lift, then report every link and piece of coverage against them.

How do you keep our site safe from bad links?

We agree in writing, before outreach starts, which kinds of sites we will accept links from and which rule a site out. Anything that fails that standard stays out of your profile. If your existing profile carries links that look risky, we review them before recommending any action, and a disavow file is rarely the first step.

How do you keep our site safe from bad links?

We agree in writing, before outreach starts, which kinds of sites we will accept links from and which rule a site out. Anything that fails that standard stays out of your profile. If your existing profile carries links that look risky, we review them before recommending any action, and a disavow file is rarely the first step.

Does digital PR help with AI Search?

It can, though it is harder to measure than links. Coverage puts your brand in editorial sources that AI answers are able to cite. We track whether AI answers start to mention you, and report it next to the links and coverage.

Does digital PR help with AI Search?

It can, though it is harder to measure than links. Coverage puts your brand in editorial sources that AI answers are able to cite. We track whether AI answers start to mention you, and report it next to the links and coverage.

Ready to be cited by publications your buyers trust?

One conversation with the person who would actually do the work. No juniors, no handoffs.

Start the conversation

Start the conversation

Start the conversation