Guides
Practical, evergreen walkthroughs. Each one covers a single job end to end, in the order the work actually happens.
AI search visibility
· 2 min read
The AI search readiness checklist
Twelve checks on whether an AI assistant can find, understand and cite your brand. Work through them in order; the early ones gate the later ones.
· 3 min read
How to audit your robots.txt for AI crawlers
A ten-minute audit of the AI crawlers that matter, what each one controls, and how to make the decision deliberately rather than inheriting it.