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SEO reporting that ends in a decision

Our SEO reporting starts before the work does, with an agreement on what search should move and how we will know. Every report closes with what we recommend doing next.

What it is

Measurement that changes what happens next

Reporting earns its keep when it changes a decision. Ours starts from the questions the people funding search ask, such as what it contributed this quarter and where the next pound should go, and builds the measurement around them.

The AI era makes that harder. Answers now arrive before the link, so organic traffic can fall while qualified demand holds or rises, and a report built on clicks alone will read that as failure. We measure visibility in AI Search next to organic clicks, and tie both to enquiries and revenue wherever your analytics allow.

It suits a marketing lead who has to defend search budget in front of a board, and a business whose reports have grown into dashboards nobody opens.

Approach

How the measurement is built

01

Agreed before the work starts

The measures that matter, and the size of movement that counts as noise, are written down before the first report.

01

Agreed before the work starts

The measures that matter, and the size of movement that counts as noise, are written down before the first report.

01

Agreed before the work starts

The measures that matter, and the size of movement that counts as noise, are written down before the first report.

02

Revenue before rankings

Search is tied to enquiries or sales wherever your analytics support it. Where they do not, we flag the gap and set out the tracking needed.

02

Revenue before rankings

Search is tied to enquiries or sales wherever your analytics support it. Where they do not, we flag the gap and set out the tracking needed.

02

Revenue before rankings

Search is tied to enquiries or sales wherever your analytics support it. Where they do not, we flag the gap and set out the tracking needed.

03

Read once the noise settles

Results are read after volatility such as a core update has settled, so a report shows change that has lasted.

03

Read once the noise settles

Results are read after volatility such as a core update has settled, so a report shows change that has lasted.

03

Read once the noise settles

Results are read after volatility such as a core update has settled, so a report shows change that has lasted.

04

Forecasts with the assumptions shown

Every forecast states its assumptions, so your team can challenge them and see why a number moved.

04

Forecasts with the assumptions shown

Every forecast states its assumptions, so your team can challenge them and see why a number moved.

04

Forecasts with the assumptions shown

Every forecast states its assumptions, so your team can challenge them and see why a number moved.

05

A recommendation in every report

Each report closes with what we would do next and why, so the read-out becomes the next piece of work.

05

A recommendation in every report

Each report closes with what we would do next and why, so the read-out becomes the next piece of work.

05

A recommendation in every report

Each report closes with what we would do next and why, so the read-out becomes the next piece of work.

What you get

The reporting pack

Built once and kept current, so nobody rebuilds the same slide every month.

01

Measurement framework

The goals search is working towards and the measure for each, agreed with you and written down.

01

Measurement framework

The goals search is working towards and the measure for each, agreed with you and written down.

01

Measurement framework

The goals search is working towards and the measure for each, agreed with you and written down.

02

Tracking and baseline

A baseline of where you stand in Google and AI Search, with rank tracking set up and Search Console and Bing Webmaster Tools verified.

02

Tracking and baseline

A baseline of where you stand in Google and AI Search, with rank tracking set up and Search Console and Bing Webmaster Tools verified.

02

Tracking and baseline

A baseline of where you stand in Google and AI Search, with rank tracking set up and Search Console and Bing Webmaster Tools verified.

03

Dashboard

One live view of the standing questions, so the numbers are there before anyone asks for them.

03

Dashboard

One live view of the standing questions, so the numbers are there before anyone asks for them.

03

Dashboard

One live view of the standing questions, so the numbers are there before anyone asks for them.

04

Forecast

What the programme should deliver and by when, with every assumption stated so it can be challenged.

04

Forecast

What the programme should deliver and by when, with every assumption stated so it can be challenged.

04

Forecast

What the programme should deliver and by when, with every assumption stated so it can be challenged.

05

AI Search visibility

How often your brand is mentioned and cited in AI answers for your priority topics, reported next to organic performance.

05

AI Search visibility

How often your brand is mentioned and cited in AI answers for your priority topics, reported next to organic performance.

05

AI Search visibility

How often your brand is mentioned and cited in AI answers for your priority topics, reported next to organic performance.

06

Insight report

What changed and why, including among your competitors, with the next action we recommend, on a rhythm agreed with you.

06

Insight report

What changed and why, including among your competitors, with the next action we recommend, on a rhythm agreed with you.

06

Insight report

What changed and why, including among your competitors, with the next action we recommend, on a rhythm agreed with you.

FAQ

Common questions

Answers to what most people ask before we start. If yours is not here, get in touch.

Contact us

Contact us

What should an SEO report include?

Progress against the goals agreed at the start, and the recommendation that follows from it. Rankings appear where they explain a result, since they are rarely the result a business is paying for.

What should an SEO report include?

Progress against the goals agreed at the start, and the recommendation that follows from it. Rankings appear where they explain a result, since they are rarely the result a business is paying for.

Our organic traffic is falling but enquiries are steady. Is SEO failing?

Not necessarily. AI Overviews and AI assistants now answer many questions before anyone clicks, so traffic can fall while qualified demand holds or rises. We report the two separately and check whether the searches that bring in enquiries are the ones losing clicks.

Our organic traffic is falling but enquiries are steady. Is SEO failing?

Not necessarily. AI Overviews and AI assistants now answer many questions before anyone clicks, so traffic can fall while qualified demand holds or rises. We report the two separately and check whether the searches that bring in enquiries are the ones losing clicks.

Can you attribute revenue to SEO?

Often, to a useful degree. Where your analytics and CRM record the source of each enquiry or sale, we tie organic search to it directly. Where they do not, we say how firm the number is and what would make it firmer. Search also creates demand that converts through other channels, and we show where that is happening.

Can you attribute revenue to SEO?

Often, to a useful degree. Where your analytics and CRM record the source of each enquiry or sale, we tie organic search to it directly. Where they do not, we say how firm the number is and what would make it firmer. Search also creates demand that converts through other channels, and we show where that is happening.

Do you report on AI Search visibility?

Yes. We track how often your brand is mentioned and cited in AI answers for your priority topics, and report it next to organic clicks and enquiries. It is a young measure, so we say plainly what it can and cannot tell you.

Do you report on AI Search visibility?

Yes. We track how often your brand is mentioned and cited in AI answers for your priority topics, and report it next to organic clicks and enquiries. It is a young measure, so we say plainly what it can and cannot tell you.

Can you work with the dashboards we already have?

Yes. If your current dashboards answer the right questions, we build on them. If they do not, we change the measures before we change the tool.

Can you work with the dashboards we already have?

Yes. If your current dashboards answer the right questions, we build on them. If they do not, we change the measures before we change the tool.

Ready to replace the rankings deck with something useful?

One conversation with the person who would actually do the work. No juniors, no handoffs.

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