A studio built around senior work, not headcount
addhass is an SEO studio in Hertford, run by Addam Hassan. The person you hire is the person who does the work, and specialists join only when a job needs them.
Small on purpose
The usual agency model puts a senior name on the pitch and a junior team on the work. addhass reverses it. The person who scopes an engagement is the person who delivers it, from the first audit to the final report.
Keeping the studio small is what makes that possible. When a job needs a specialist skill, a named specialist joins under the same confidentiality terms, and Addam stays accountable for the work.
It holds across all six disciplines, from strategy to reporting.
Search changes. Adaptation is the strategy. That held through every algorithm update, and it matters more now that answers arrive before links do.
Addam Hassan
Founder
Founder
Over twenty years in search, on both sides of the table
Addam Hassan has worked in search since 2005. Agency side, that meant iCrossing and Fresh Egg. Client side, it meant leading search as Global Head of Search at Dr Martens, from December 2018 to May 2023.
The brands he has worked with include Vodafone, Harvey Norman, Porsche, Barclays and Sainsbury’s. His work has covered search in the UK, US, Germany, France, Italy, Australia, South Korea and Japan.
Today he runs addhass from Hertford, Hertfordshire, working with ecommerce and DTC brands and with SaaS and B2B companies.
Three ways of working
01
Client side
Working directly for the brand, inside its team. Leading the strategy and the execution, and answering to the people who own the numbers.
02
Embedded for an agency
Placed on a client account on an agency’s behalf, as its senior search lead. The client gets senior leadership, and the agency keeps the relationship.
03
Retained agency partner
An agency-only partner, retained behind the scenes. Setting direction and checking the quality of the search work the agency delivers under its own name.
Our values
Revenue over rankings
Rankings are a means. The measure that matters is qualified demand and what it is worth, so reporting starts there and works backwards.
Adaptation as the discipline
Search keeps changing shape, and answers now arrive before links do. The work is to adapt early, while the change is still an advantage.
Directness
Clear about what will work and what is not yet known. You will hear the caveat as well as the claim.
Start with one conversation
Tell us what is happening in search and what it is costing you. You will hear straight away whether the studio can help.