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Visibility in the places buyers now ask first

Most teams looking for an AI SEO agency want their brand named when buyers ask ChatGPT, Perplexity or Google’s AI Overviews about their category. We do that work as a senior-led studio and report it next to your organic results.

What it is

How AI answers decide which brands to name

Buyers now put their questions to ChatGPT and Perplexity, and Google shows an AI Overview above the results for many searches. Each answer names a handful of brands and links to a handful of sources. AI Search is the work of making sure yours is among them, and described accurately, for the questions your buyers actually ask.

Those answers are assembled from what a model can find. It draws on pages it can retrieve at the moment of asking, and on what other sites say about your brand. So the work covers your own site and the sources in your category that mention you.

Much of it rests on good SEO. Pages that AI crawlers can reach, and authority earned from other sites, count here too. What changes is the measure. A brand can lose clicks to an AI answer while more qualified buyers arrive, so we report AI visibility next to organic traffic and judge the two together.

Approach

How we work on AI visibility

01

Baseline before advice

We put the questions your buyers ask to the assistants that matter in your market and record who gets named and who gets linked. The competitors cited in your place show where to start.

01

Baseline before advice

We put the questions your buyers ask to the assistants that matter in your market and record who gets named and who gets linked. The competitors cited in your place show where to start.

01

Baseline before advice

We put the questions your buyers ask to the assistants that matter in your market and record who gets named and who gets linked. The competitors cited in your place show where to start.

02

Entities made unambiguous

Structured data and consistent naming across your company and product pages, so a model can tell what your brand is and what it actually sells.

02

Entities made unambiguous

Structured data and consistent naming across your company and product pages, so a model can tell what your brand is and what it actually sells.

02

Entities made unambiguous

Structured data and consistent naming across your company and product pages, so a model can tell what your brand is and what it actually sells.

03

Crawlers let in on purpose

We check which AI crawlers can reach the site through robots.txt and your server or CDN settings, then set each rule deliberately.

03

Crawlers let in on purpose

We check which AI crawlers can reach the site through robots.txt and your server or CDN settings, then set each rule deliberately.

03

Crawlers let in on purpose

We check which AI crawlers can reach the site through robots.txt and your server or CDN settings, then set each rule deliberately.

04

Present in the sources that count

AI answers in your category lean on particular review sites and publications. We find them and plan how to be present and accurate there.

04

Present in the sources that count

AI answers in your category lean on particular review sites and publications. We find them and plan how to be present and accurate there.

04

Present in the sources that count

AI answers in your category lean on particular review sites and publications. We find them and plan how to be present and accurate there.

05

Written to be quoted

Pages that answer a buyer’s question completely, with the facts stated plainly near the top, in a structure retrieval systems can lift from.

05

Written to be quoted

Pages that answer a buyer’s question completely, with the facts stated plainly near the top, in a structure retrieval systems can lift from.

05

Written to be quoted

Pages that answer a buyer’s question completely, with the facts stated plainly near the top, in a structure retrieval systems can lift from.

What you get

From a baseline to a regular read

Each deliverable is written for the person who will act on it, whether that is a developer or a writer.

01

AI visibility baseline

How your brand appears for a set of buyer questions agreed with you, across the assistants that matter in your market, with the competitors named alongside you.

01

AI visibility baseline

How your brand appears for a set of buyer questions agreed with you, across the assistants that matter in your market, with the competitors named alongside you.

01

AI visibility baseline

How your brand appears for a set of buyer questions agreed with you, across the assistants that matter in your market, with the competitors named alongside you.

02

Crawler access check

Which AI crawlers are blocked today, with the exact changes that let the right ones in.

02

Crawler access check

Which AI crawlers are blocked today, with the exact changes that let the right ones in.

02

Crawler access check

Which AI crawlers are blocked today, with the exact changes that let the right ones in.

03

Entity and schema plan

The structured data and naming changes that make your brand and its products unambiguous, written for your developer.

03

Entity and schema plan

The structured data and naming changes that make your brand and its products unambiguous, written for your developer.

03

Entity and schema plan

The structured data and naming changes that make your brand and its products unambiguous, written for your developer.

04

Citation map

The sources AI answers cite in your category, and which of the gaps to close first.

04

Citation map

The sources AI answers cite in your category, and which of the gaps to close first.

04

Citation map

The sources AI answers cite in your category, and which of the gaps to close first.

05

Content briefs

Briefs for the pages that should answer your buyers’ questions, built so a model can quote them accurately.

05

Content briefs

Briefs for the pages that should answer your buyers’ questions, built so a model can quote them accurately.

05

Content briefs

Briefs for the pages that should answer your buyers’ questions, built so a model can quote them accurately.

06

AI visibility reporting

Your AI visibility tracked next to organic traffic and enquiries, so a fall in clicks is read against what happened to demand.

06

AI visibility reporting

Your AI visibility tracked next to organic traffic and enquiries, so a fall in clicks is read against what happened to demand.

06

AI visibility reporting

Your AI visibility tracked next to organic traffic and enquiries, so a fall in clicks is read against what happened to demand.

FAQ

Common questions

Answers to what most people ask before we start. If yours is not here, get in touch.

Contact us

Contact us

What is AI search optimisation?

It is the work of getting your brand named and cited when people ask ChatGPT, Perplexity or Google’s AI Overviews about your category. Some call it AI SEO. It uses much of the same groundwork as search engine optimisation, and adds measures of its own, such as how often you are cited and how accurately you are described.

What is AI search optimisation?

It is the work of getting your brand named and cited when people ask ChatGPT, Perplexity or Google’s AI Overviews about your category. Some call it AI SEO. It uses much of the same groundwork as search engine optimisation, and adds measures of its own, such as how often you are cited and how accurately you are described.

Is it different from SEO?

Less than the new names suggest. Pages crawlers can reach and authority earned from other sites help in both. AI answers add two things to watch. They often draw on what third-party sites say about you, and a mention can win a buyer without producing a click. So we plan the two together and measure them side by side.

Is it different from SEO?

Less than the new names suggest. Pages crawlers can reach and authority earned from other sites help in both. AI answers add two things to watch. They often draw on what third-party sites say about you, and a mention can win a buyer without producing a click. So we plan the two together and measure them side by side.

Can you guarantee our brand will appear in ChatGPT?

No. The assistants decide what to cite, and their answers vary from one asking to the next. We commit to a measured baseline and to honest reporting on how your visibility moves.

Can you guarantee our brand will appear in ChatGPT?

No. The assistants decide what to cite, and their answers vary from one asking to the next. We commit to a measured baseline and to honest reporting on how your visibility moves.

Should we block AI crawlers like GPTBot?

Only on purpose. Some AI crawlers collect training data and others fetch pages to answer a question in the moment, and blocking the wrong one can take you out of answers you want to be in. We check what your robots.txt and server settings allow today, then set each rule deliberately.

Should we block AI crawlers like GPTBot?

Only on purpose. Some AI crawlers collect training data and others fetch pages to answer a question in the moment, and blocking the wrong one can take you out of answers you want to be in. We check what your robots.txt and server settings allow today, then set each rule deliberately.

How do you measure visibility in AI answers?

Against a fixed set of buyer questions, agreed with you and rerun on a schedule across the assistants that matter in your market. We record whether you are named or linked, and which competitors appear in your place, then report it next to organic traffic and enquiries, because clicks can fall while qualified demand rises.

How do you measure visibility in AI answers?

Against a fixed set of buyer questions, agreed with you and rerun on a schedule across the assistants that matter in your market. We record whether you are named or linked, and which competitors appear in your place, then report it next to organic traffic and enquiries, because clicks can fall while qualified demand rises.

Ready to find out whether AI mentions you at all?

One conversation with the person who would actually do the work. No juniors, no handoffs.

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