Content SEO services for pages that earn their place

Our content SEO services start by deciding which searches deserve a page. Each page is then built around the buyer making that search, and judged on the enquiries and sales it brings in.

What it is

Fewer pages, each with a job to do

Most content programmes fail on volume. A page goes up for every keyword on the list, and before long the pages compete with each other for the same searches. Content SEO is the discipline of deciding what deserves a page, then making sure each page is the one Google and AI Search choose when a buyer asks.

On-page SEO is the other half of the work. Titles, headings, internal links and structured data decide how a page is read by search engines and by the AI systems that summarise it. Set deliberately, they help a good page get found. Left to template defaults, they can bury it.

It suits a team whose content is not showing up for the searches that matter, and a business about to invest in content that wants the plan right before the first brief goes out.

Approach

How we decide what gets written

Demand before ideas

We start from what buyers search for, grouped by intent and weighed by commercial value. Content ideas come second, and only where there is demand behind them.

Demand before ideas

We start from what buyers search for, grouped by intent and weighed by commercial value. Content ideas come second, and only where there is demand behind them.

Demand before ideas

We start from what buyers search for, grouped by intent and weighed by commercial value. Content ideas come second, and only where there is demand behind them.

One topic, one page

We check what Google already shows for each search. Where two searches return largely the same results, one page covers both. Every priority topic ends up with a single page and a clear job.

One topic, one page

We check what Google already shows for each search. Where two searches return largely the same results, one page covers both. Every priority topic ends up with a single page and a clear job.

One topic, one page

We check what Google already shows for each search. Where two searches return largely the same results, one page covers both. Every priority topic ends up with a single page and a clear job.

Refresh before new

Updating what already ranks usually beats writing something new. We find the pages that are slipping and fix those before commissioning anything else.

Refresh before new

Updating what already ranks usually beats writing something new. We find the pages that are slipping and fix those before commissioning anything else.

Refresh before new

Updating what already ranks usually beats writing something new. We find the pages that are slipping and fix those before commissioning anything else.

Briefs a writer can run with

Each brief sets out the search intent, the structure, the questions the page must cover and the standard it has to meet, so a writer can work from it without a meeting.

Briefs a writer can run with

Each brief sets out the search intent, the structure, the questions the page must cover and the standard it has to meet, so a writer can work from it without a meeting.

Briefs a writer can run with

Each brief sets out the search intent, the structure, the questions the page must cover and the standard it has to meet, so a writer can work from it without a meeting.

What you get

Documents your writers can work from

Everything arrives as working documents, built for the people who write and publish the pages.

Content audit

Every existing page assessed against the search it targets, with a recommendation to keep, improve, merge or remove it and the reason for each.

Content audit

Every existing page assessed against the search it targets, with a recommendation to keep, improve, merge or remove it and the reason for each.

Content audit

Every existing page assessed against the search it targets, with a recommendation to keep, improve, merge or remove it and the reason for each.

Keyword and topic map

The searches worth winning, grouped by intent and tiered by commercial value, each assigned to the page that should rank for it.

Keyword and topic map

The searches worth winning, grouped by intent and tiered by commercial value, each assigned to the page that should rank for it.

Keyword and topic map

The searches worth winning, grouped by intent and tiered by commercial value, each assigned to the page that should rank for it.

Content plan

The gap between your content and your competitors’, closed by a calendar of new pages and refreshes in the order they should pay back.

Content plan

The gap between your content and your competitors’, closed by a calendar of new pages and refreshes in the order they should pay back.

Content plan

The gap between your content and your competitors’, closed by a calendar of new pages and refreshes in the order they should pay back.

Content briefs

One brief for each priority page, ready for your writers or your agency to pick up.

Content briefs

One brief for each priority page, ready for your writers or your agency to pick up.

Content briefs

One brief for each priority page, ready for your writers or your agency to pick up.

On-page recommendations

Titles, descriptions, headings, internal links and schema for each priority page, in a spreadsheet your team can work straight from.

On-page recommendations

Titles, descriptions, headings, internal links and schema for each priority page, in a spreadsheet your team can work straight from.

On-page recommendations

Titles, descriptions, headings, internal links and schema for each priority page, in a spreadsheet your team can work straight from.

Refresh programme

The pages that already rank, reviewed on a set rhythm, with what to change on each and why.

Refresh programme

The pages that already rank, reviewed on a set rhythm, with what to change on each and why.

Refresh programme

The pages that already rank, reviewed on a set rhythm, with what to change on each and why.

Engagements

Where content work usually sits

Content work is rarely bought on its own. These are the engagements it most often runs inside.

SEO Audit

The place to start if you are not sure what to publish. The audit includes the content gap against your competitors and a keyword strategy, so any plan starts from evidence.

SEO Audit

The place to start if you are not sure what to publish. The audit includes the content gap against your competitors and a keyword strategy, so any plan starts from evidence.

SEO Audit

The place to start if you are not sure what to publish. The audit includes the content gap against your competitors and a keyword strategy, so any plan starts from evidence.

Ongoing Consultancy

Planning, briefs, on-page work and refreshes run month to month, next to the technical and authority work they depend on.

Ongoing Consultancy

Planning, briefs, on-page work and refreshes run month to month, next to the technical and authority work they depend on.

Ongoing Consultancy

Planning, briefs, on-page work and refreshes run month to month, next to the technical and authority work they depend on.

Training & Advisory

For in-house content teams who want to write for search themselves, with on-call review of briefs and drafts.

Training & Advisory

For in-house content teams who want to write for search themselves, with on-call review of briefs and drafts.

Training & Advisory

For in-house content teams who want to write for search themselves, with on-call review of briefs and drafts.

See all six engagements

FAQ

Common questions

Answers to what most people ask before we start. If yours is not here, get in touch.

Do you write the content, or plan it?

We plan and brief it, and we set the on-page detail. Before a page goes live, we review the draft against its brief.

Do you write the content, or plan it?

We plan and brief it, and we set the on-page detail. Before a page goes live, we review the draft against its brief.

How do you decide whether a search deserves its own page?

We look at what Google already shows for it. If two searches return largely the same pages, one page should cover both. If the results differ, each search needs its own page. Commercial value then sets the order they are built in.

How do you decide whether a search deserves its own page?

Will you remove pages from our site?

Only with your agreement, and only where a page earns nothing and has no links worth keeping. More often a weak page is improved or merged into a stronger one. Every recommendation says which, and why.

Will you remove pages from our site?

Does content written with AI still rank?

Google judges content on whether it helps the reader, however it was produced. The risk sits with pages that only restate what already ranks, which its spam policies target when they are published at scale. We plan pages around something the current results lack, usually first-hand experience or data only you hold.

Does content written with AI still rank?

How long before new content shows results?

It depends on the authority of your site and how contested the searches are, so we do not promise a date. Refreshes to pages that already rank tend to move first. Each page is reported against the search it was built for, so you can see which pages are working and which need another pass.

How long before new content shows results?

Ready for content that earns its place?

One conversation with the person who would actually do the work. No juniors, no handoffs.

Content SEO services for pages that earn their place

Fewer pages, each with a job to do

How we decide what gets written

Demand before ideas

Demand before ideas

Demand before ideas

One topic, one page

One topic, one page

One topic, one page

Refresh before new

Refresh before new

Refresh before new

Briefs a writer can run with

Briefs a writer can run with

Briefs a writer can run with

Documents your writers can work from

Content audit

Content audit

Content audit

Keyword and topic map

Keyword and topic map

Keyword and topic map

Content plan

Content plan

Content plan

Content briefs

Content briefs

Content briefs

On-page recommendations

On-page recommendations

On-page recommendations

Refresh programme

Refresh programme

Refresh programme

Where content work usually sits

SEO Audit

SEO Audit

SEO Audit

Ongoing Consultancy

Ongoing Consultancy

Ongoing Consultancy

Training & Advisory

Training & Advisory

Training & Advisory

Common questions

Ready for content that earns its place?

Start the conversation